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How to Start Selling Digital Products

Modest Mitkus
December 27, 2023

Selling digital products and earning passive income may seem like an impossible goal.

People try to create a product and expect to make sales, only to discover none. This whole idea of selling digital products and making money while they sleep starts to seem like a scam, and they lose motivation. What if I told you that I faced all these problems and had these thoughts just two years ago? What if I told you that you can also start selling digital products yourself and achieve financial freedom sooner than you think?

Today, I would like to give you a 10-step tested blueprint on how to start selling digital products. This is the real, hard work way - not some fake guru, get-rich-quick scheme you see online.

Let's dive in.

Step 1: Choose your niche.

What you need to do first is to look out for profitable niches and choose one. Then do market research.

Look out for existing competitors - it's a good sign to see them - means there will be a market for your product.

Step 2: Build your brand.

Decide whether you want to go with a personal or business brand.

Choose a name and define your brand message. Create branding visuals - develop a consistent visual style that reflects your brand message.

Building a strong brand is essential.

Step 3: Grow your audience.

  • Analyze what works best for others
  • Always think about the value
  • Start communicating and engaging on social media
  • Build connections and make friends
  • Share your free product with your audience

...and most importantly - stay consistent.

Step 4: Create free product.

Don't ever dive into your paid product first. You need to know if it's even worth it at first.

How? Platforms like @gumroad have a "pay as you want" function. Create a free product and see how it goes.

Step 5: Start email marketing.

Choose a tool and start communicating consistently.

Your newsletter should be more than just a promotional tool.

It should provide valuable insights, tips, and strategies that your audience can use to improve their lives or businesses.

Step 6: Create your paid product.

If your free product was a success you're off to a great start.

Now it's time to turn that free product into paid one. Use the feedback you received from your audience to create a paid product that offers even more value.

Step 7: Build your landing page.

Your landing page is the gateway to your paid product, so it's important to get it right.

Choose the platform, and use persuasive copy, high-quality images, videos, and social proof to build trust and encourage conversions.

Step 8: Drive traffic to your product page.

Remember, no traffic = no sales.

  • Plug your paid product on social media.
  • Start blogging on your niche relating topics.
  • Send an email from your newsletter.
  • Leverage the channels you’ve already pre-built.

Step 9: Automate.

To make the process of selling digital products easier, consider automating as much as possible.

For example:

  • Build your email sequence to automate email sending.

Step 10: Test and optimize.

Finally, it's important to continually test and optimize your digital product and marketing strategy to improve your results.

  • Do A/B testing to check what performs better.
  • Regularly check your analytics and how everything is performing.

Final words.

In conclusion, selling digital products and earning passive income is not an impossible goal. It may seem daunting at first, but with the right steps and determination, it is achievable. Remember, nothing good in life comes easy. If it’s hard it means you’re on the right path.

So, don't let the initial challenges discourage you. Start taking action today and pave your path towards financial freedom.

That's all for now. I hope you found this blueprint helpful.